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LES GARCONS: NAKED, I AM NEVER-THE-LESS DRESSED.I reappropriate for myself the style the of Les Garçons By: Farouk CHEKOUFI
Two boys, Louis Gérin and Gregory Lamaud met on the benches of ESMOD (Ecole Supérieure des Arts et Métiers de la Mode). One dreamt of Haute couture, the other of suits for men. Their common passion: Fashion, bringing them closer, little with little, to think together. During their last year of study, Louis and Grégory specialized, and developed a joint project: Luxury Underwear for Men. Audacity, talent, passion, here are the ingredients which gave rise to the brand of male underwear of luxury: Les Garçons, a creative and elegant brand, smart and innovative. Their complicity, their creativity, then gave place to artistic recognition: the handing-over of l’Aiguille d’Or by Monsieur Jean-Charles Castelbajac at the end of studies competition. A reward allotted for the first time in the history of ESMOD to 2 creators for a joint project. With their innovative concept, one thing is certain : « one day, men will wear Les Garçons ». Seduction among Les Garçons! Sober, Modern, Luxurious, and Minimalist,… the world of Les Garçons is chic and creative. In a big game of sophistication & detail, with the science of refinement, Les Garçons reveal unique products in a spirit of couture. Indeed, their purified, minimalist pieces endow male underwear with a different vision, namely, that of seduction and preciousness. Their « Intimity Shop de Luxe » reflects this universe : a This sales outlet is thus in the image of their collections, mysterious and elegant, with, of course, a made-tomeasure service, intimate and personalized. Les Garçons invite us to discover their “creative madness” in a filtered environment and with an atypical scenography: a true experience of the brand. Les Garçons . . . For Les Garçons ? For the modern man… Indeed, any man can be identified in the cloakroom of Les Garçons, whether he is “Business Man Trendy”, “Chic, Elegant man”, “Elegant, Athletic Man”,… or Casual-Chic Man, who all seek comfortable products… These are personalities and attitudes that Les Garçons will find it amusing to reinvent over the years. Les Garçons sublimate the carved curves of the male body thanks to precise details, with the smoothness of the fabrics, and a work of unique and original cut… revealing the man in all his splendour. Les Garçons Paris  Cara&Co / SYNERGY OF ART & FASHIONCARA&CO: SYNERGY OF ART & FASHION EXHIBITION AT: VENDÔME LUXURY 228 rue de Rivoli, 75001 - PARIS. from Friday 4th March to Monday 7th March 2011.  A*Men - Oscar PistoriusThe male universe faced with infinite possibilities… it exists through its winning spirit, its natural sense of a challenge.  PRESENTATION OF THE ‘INSPIRATIONS AND TRENDS REPORT’ Fall/Winter 2010/11This ModAmont exclusive publication is a visual tool that interprets the Autumn-Winter 10/11 trends as concepts that can be used by the industry.  SUPER NATURE , So Daniel Swarovski Collection Printemps – Eté 2009Vegetable walls in hanging gardens, parks with creatively disordered vegetation and luxuriant “little places of greenery”  Bulgari to open its new Paris flagship store on Avenue George VSeptember 2008 – On September 30th 2008, Bulgari will celebrate the opening of its new Paris flagship store.  « 1 MILLION » GOLD, THE LEGEND :« IN ALL CIVILISATIONS AND RELIGIONS, GOLD HAS ALWAYS SEDUCED MANKIND. » PACO RABANNE  The elemental attraction... The new vision of Daniel SWAROVSKI Winter 2009DANIEL SWAROVSKI Fall-Winter 2009 COLLECTION.  CHANEL… MOBIL’ARTIt is CHANEL’s constant quest to offer a dream world of luxury, in a universe of fashion.
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