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Arnaud in love with Dubly ESPACEMAX.
In 2004, Arnaud Dubly decides to buy the Espace Catherine Max, a pioneer in organizing private sales upscale showroom. The entrepreneur knows the textile sector. He has spent 15 years at the helm of the company spinning Caulliez (Tourcoing), entry into the lap of the Italian group Olcese in 2001. Following the Internet boom and the arrival of a new player targeting the masses on the Internet, "ventesprivees.com", the company reinvented itself and turned to the Web. In 2005, the company renamed Space Max opens espacemax.com site dedicated to selling clothes positioned upmarket declawed on the web. In 2009, Space Max achieved a turnover of 50 million €, half the Internet. It employs 80 people. CHEKOUFI By Farouk.
• EspaceMax in figures: 1993: a pioneer in organizing private sales, in 1993 Catherine Max creates a space for private sales for major brands in a showroom of the 16th arrondissement of Paris. 2004: with a handful of investors, Arnaud Dubly bought the house Espace Catherine Max, who already has two showrooms and employs 35 people. The willingness of Arnaud Dubly then decline the concept on the whole of France including increased sales areas in large cities. 2005: a year later, Arnaud Dubly opts for deployment on the web site and creates espacemax.com online sales.
2009: opening a new showroom in Paris in the heart of the 8th district in a beautiful mansion, with private sales now very high end, including prestigious jewelers. The company also introduces www.feedeleffet.com, in partnership with Cdiscount, site devoted to mass market brands. This year sees the birth also appear under the heading "current collections" on espacemax.com, allowing the site to become the first department store on and offline dedicated to fashion and luxury.
2010 espacemax.com goes international, with a variation in other languages, and book in Britain, Germany, Spain and Italy. This year also launched a preview of what EspaceMax for sale online 3D to stick to the expectations of customers and simulate acts of buying real close.
n developing the concept of private sales of major brands on the Internet, EspaceMax has successfully established itself in less than five years as a major player in the premium segment. Today, the company generates 50% of its turnover on the web but do not stop to the party showroom. She did not hesitate to invest in a "jewel" of the 8th district, reserved for sales of luxury, where she managed to bring the best brands of watches, jewelry. The file "showrooms" now has 30,000 members, handpicked. The site lists about three million of its shoppers.
Questions: 1-How to support consumers in their purchases of luxury goods in ESPACEMAX.COM for 2-How clients perceive initiatives "ESPACEMAX" Internet of luxury brands? 3-Can you even in e-shopping " ESPACEMAX "a tool for development of luxury brands? 4-Everybody can push the door of a shop. Contrary to physical addresses ultrachics that scare, the Net reaches at ESPACEMAX attract additional clients? 5 - How do the users they are on the site ESPACEMAX? 6 - How do we follow the trends and the times at ESPACEMAX? 7 - What are the strategies implemented by ESPACEMAX for major brands of luxury? And the customers?
1-How to support consumers in their purchases of luxury goods in ESPACEMAX.COM? The latest survey by Opinion Way for Espacemax: Internet is a legitimate channel for the purchase of luxury in 4 of 5 people surveyed in France, UK, Japan and the USA. The private sales sites are most frequented by cyber buyers. The reasons for this influx on the web:
2-How do clients perceive the initiatives "ESPACEMAX" Internet of luxury brands? In the traditional trade, we visit places of consumption (Faubourg Saint Honore, the Marais, etc..) Corresponding to the image that we want to give, yet on the Internet these codes are violated and mixtures offers all styles and types of products. Similarly, we note by Opinion Way latter study that 73% of Internet users suggests that they want a list of items may agree with the garment chosen. With this new product distribution by place of style, we recreate the world of personal consumption to give cues to users and allow them to quickly identify their corresponding products.
3-Can you even in the e-shop "ESPACEMAX" a tool for development of luxury brands? Espacemax.com is a space dedicated to brands allowing them additional visibility on the web and a new space Sales specializes in marketing products online. But the site does not stop there, and also offers various services to the marks they established themselves and highlight their fame optimally.
4-Everybody can push the door of a shop. Contrary to physical addresses ultrachics that scare, the Net reaches at ESPACEMAX attract additional clients? EspaceMax is the first major online store that has an expertise for over 17 years with the luxury brand best known. Since its inception , EspaceMax occupies a pioneer in its market as it anticipates the needs and expectations of its clients (es) as the net in showrooms: 3D tool; distribution universe, selling exclusive brands of luxury ....
5 - How do the users they are on the site ESPACEMAX? According to figures from the Opinion Way barometer, the notoriety of espacemax. Com is increasing from year to year. For example, according to the survey: 7 out of 10 users found that the site of EspaceMax offers fashionable products and is legitimate to offer luxury products. 1 of 2 judge then qu'espacemax. com at a luxury image.
6 - What do we follow the trends and the times at ESPACEMAX We have a dedicated team that drives the trends and is especially hardened to select products from luxury brands the most sought after by our clients and Internet users seeking " product. This team has a real expertise and specialist knowledge to select the best brands and products in our "current collections. The selection is pointed, and restricted categories (ready-to-wear leather goods, shoes, design and delicatessen). All fashion brands can not enter espacemax.com!
7 - What are the strategies implemented by ESPACEMAX for major brands of luxury? And the customers? Our image is historically strong capital and know-how is recognized the world of fashion and luxury high end. We have the confidence of luxury brands who do not hesitate to entrust us with their products because they know that we have a customer looking for high-end and wants to have fun!
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