Photo: DR
Nathalie COLIN-ROBLIQUE CREATIVE DIRECTOR DANIEL SWAROVSKI |
NATHALIE COLIN ROBLIQUE « Couture cristalline »The proliferation of collections and the prospect of new projects for Daniel Swarovski fashion design and for the jewellery, accessory and home decor lines have created a need for a new function within the Swarovski Group. On 1st February 2006, Nathalie Colin Roblique was appointed Creative Director. New, but not unknown to the Group (since 1994, she has been involved as a consultant on missions relating to trends and product concept development). Nathalie has been trained in two spheres, Marketing at the “Ecole Supérieure de Commerce” (ICN) and Fashion at the Fashion Institute of Technology in New York. Her initial experience in the fashion world was a significant one: at Perry Ellis, alongside the inspired designer, Marc Jacobs. In 1989, both her fashion and marketing skills opened the doors to the Promostyl agency, where she was given the job of developing the design bureau’s consultancy activity in France and abroad, in an eclectic, varied range of areas (ready-to-wear, accessories, costume jewellery, lingerie, sport, trade shows, cosmetics and luxury jewellery). For nearly ten years, Nathalie Colin Roblique sharpened her eye, increased her knowledge of markets and trademarks, and of their needs and expectations. Having left Promostyl in 1998, she worked as a freelance for international trademarks and record companies, with most of her work focused on image concepts or design issues: “Trademarks need to keep on re-inventing themselves, as the world around us is constantly changing”, says Nathalie Colin Roblique. “My role is to understand what makes a trademark original, what are its roots and potential, what is the hallmark of its style and products, and to promote this image through coherent collections that fit in with current trends. I believe that sustainability is linked to the dynamic that is created around a well-defined image territory: just because a trademark is strong, it doesn’t mean that it can be grafted on to all kinds of products in a whole variety of domains.” It is this spirit that she has developed in Cultural Sushi, the trademark and design consultancy agency that she founded in 2000, a name that sounds like a reference to her lifelong passion and fascination for Asia. When leaving her agency and dedicating her mission to crystal, Nathalie Colin- Roblique knew what she was fascinated by: “Crystal is a material that seems to be constantly changing. It’s a living material that is impregnated by its environment, creating an infinite number of poetic reflections and revealing a whole range of mysterious facets. Here, I feel a great affinity with the work that Rosemarie Le Gallais has done for all these years. Crystal opens the doors to an infinite number of styles, from romantic poetry to the more avant-garde.” In charge mainly of the design of all the company’s lines, Fashion Accessories and Home Decor Accessories, Nathalie Colin Roblique has a creative vision for the trademark. She is convinced that the Swarovski Group has found its position at the heart of the world of luxury, and is elitist without being exclusive: a remarkable position for the Group, which has held fast to its heritage, cultivated its roots and manufacturing expertise while striking out boldly towards modernity and the “fashion” culture with a pioneering spirit typical of the Swarovski family. “I feel that it is particularly important that the trademark’s versatility gives different groups of consumers an opportunity to take an interest in the collections and wear the jewels and accessories in a personal way.” As proof of this, Nathalie Colin Roblique is already working to create new links between fashion and objects in the Home Decor line, which will reveal more new facets of the Swarovski crystal.  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