RAMDANE TOUHAMI King of CreationRAMDANE TOUHAMI King of Creation1992: Ramdane is still at college when he creates the “Teuchiland” Tee-shirt, using the Timberland logotype. Success is immediate. It has 20distributors in France in record time. By Farouk CHEKOUFI 1995: Ramdane founds the King Size skatewear brand. As a skater, he is informed, knowing his customers perfectly, founds the first streetwear brand in France. Sold in sixty shops in Europe, the company quickly reaches the threshold of a million and half euros per annum. 1998: Master of the art of diversion, Ramdane creates a new line of tee-shirts whilst starting with Polette (inspired by the Paris Colette shop). Another claims “Fashion’s on the ball because it’s full of girls!” and very quickly Ramdane becomes the leader of the new arrivals in the medium of fashion. 1998: birth ofl’Epicerie, which acts as an avant-garde concept store, mixing fashion, contemporary art and limited editions. It still innovates whilst launching a product range, the fruit of collaborations with the most varied and of-the-moment designers: Marc Jacobs, Jeremy Scott, Paul Smith, Shinchiro Arakawa, etc… Space invaders and Zeus were some of the first artists to be exposed. 1999: Collaboration with Jean-Charles de Castelbajac for the creation of his concept store. 1999: Design and development of the 33 1 Relax corner in the Bon Marché department store. 1999 - 2001: Summoned by Sazaby to restart again his mark &A brand, Ramdane moves to Japan. The transformation is general, he revisits the architecture and the design of the shops in collaboration with the architect Masamishi Katayama. He creates a collection of clothing for the brand, directing sales as well as event production. 2001: Returning from Japan after an accomplished mission, Ramdane and Victoire de Taillac join together to form the Press Office Victoire de Taillac. The list of the customers is prestigious: Prada, Dior, Celine, Nars cosmetics, Baccarrat, Jil Sander, V magazine, etc… 2002: Perspicacious and observant, Ramdane notes that the cosmetics market in France is dominated 90% by the famous brands. This is the origin of the General Perfumery (Paris, Barcelona, Milan, Riyadh and Jeddah) concept store, specializing in alternative cosmetics brands. Little-known brands begin their career at General Parfumerie before sailing into the French and European markets. 2003: Ramdane is called up by Liberty, the famous London department store which is looking for a breath of fresh air. He becomes artistic director and menswear buyer for this famous store. This time, the young fashion designers emerge in England, from all over the place, and the English customers are conquered. This same year, he is headhunted by the Tod’s Group to take part in an exhibition on the universe of the motor bike. On this occasion, he creates a unique model of a motor bike in collaboration with the Whitehouse Japanese. From 2003: Ramdane returns to fashion, a universe in which he can give free rein to all his imagination and let his energy fly. He creates RT and Resistance, two menswear brands. Inspired by Japan (working clothes, busuzuku garments, parts of military uniforms…) where Ramdane worked for more than one year (2000/2001), these lines were conceived ignoring the fashion norms: proportions, sizes, matter ratio/use, symbols… In this margin of signs and signifiers, Résistance is full of political words, signals, revolutionary symbols, spontaneous proclamations. Alongside it, RT remains a quieter range, more elegant, generally being outerwear. Ramdane presents two collections per annum from 2003 and affirms his presence in the Salon Tranoï every season. The grid of distribution is increasingly denser. December 2004: a decoration given by the Prime Minister to “These French people come from Afar” January 2007: Ramdane works to relaunch the Trudon brand. You will find the result of his work and the proof of its success among the elements of this profile. From May 2008: Ramdane is the artistic director of the “outdoor” Lafuma brand.  ALEXANDER MCQUEENAlexander McQueen was born in London on March 17th 1969, the youngest of six children.  ZUHAIR MURAD SUBLIME ARTWORKFIRST STUDIED FASHION DESIGN IN BEIRUT & THEN WENT TO PARIS WHERE HE GOT HIS DEGREE FROM THE CHAMBRE SYNDICALE – PARIS, IN 1993. By Farouk CHEKOUFI  Romano Ricci, “THE CITIZEN KING” of perfumes.A young creator with a prestigious name, Romano Ricci had the chance to be initiated at a young age into the secrets of perfumery by his grandfather  A BEAUTY PROGRAMME INSPIRED BY THE VERY SPECIAL PERSONALITY OF LISA SIMONThe name written in beautiful crimson letters crowned by a flower  John Allan, an empathetic and visionary creator.Pioneer of the « grooming attitude » for the American man.  The dynamic world of PACO RABANNEOn the 18th February 1934, in San Sebastian, a town in the Spanish Basque region, a child was born who was to lead a highly eventful life.  With LOVE FROM OTAZUAlways straight from the heart Rodrigo Otazu designs by pure instinct and straight from the heart.  Donatella Versace So coutureBlond hair, tanned complexion, sublime evening dresses, passionate and rich. Everything here seems perfect. But more than just an icon, Donatella Versace remains a very mysterious and complex woman.  CHRISTA……La NEO Parisienne……After being established in Cape Town for some time, LA COMTESSE settled in Paris...  NATHALIE COLIN ROBLIQUE « Couture cristalline »“I feel that it is particularly important that the trademark’s versatility gives different groups of consumers an opportunity... " | |
