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ACQUA DI PARMA SPA PREMIER BLU MEDITERRANEO SPAACQUA DI PARMAOPEN THEIR FIRST BLU MEDITERRANEO SPAAT THE COSTA SEMERALDA YACHT CLUB, PORTO CERVO (SARDINIA)Porto Cervo, June 2008 – Acqua di Parma announces the opening of its first Blu Mediterraneo SPA, in the exceptional setting of the Costa Smeralda Yacht Club in Porto Cervo. The Blu Mediterraneo line is designed for elegant lovers of relaxation who enjoy communing with nature in the most privileged locations on the Italian coast of the Mediterranean Sea. It is there that the values embodied by Blu Mediterraneo find their true expression. « The opening of the first Blu Mediterraneo SPA at Porto Cervo marks the launch of a project of international scope. This undertaking is a precursor of further, equally prestigious Acqua di Parma ventures in other parts of the world. This approach is part of the strategy of a brand which has become the incarnation of Italian elegance, giving birth to a veritable Acqua di Parma lifestyle, » explains Gabriella Scarpa, Acqua di Parma’s international president. It is difficult to imagine a place better suited to the opening of the first Blu Mediterrane SPA than Costa Smeralda – one of the most elegant Mediterranean destinations – and in particular the delightful Porto Cervo Yacht Club, which has been drawing lovers of sailing and yacht-owners from the four corners of the world for forty years. Blu Mediterraneo’s exclusive method has been specially developed by the Spa Chakra team, a group of the greatest international experts on state-of-the-art techniques for upscale luxury spas. The SPA was devised and created by Studio Asia, which has produced a unique space, a place dedicated to well-being. With this in mind, the SPA has been constructed using powerful natural materials, such as mosaic, glass, marble and wood. A calm place of relaxation and ease, with comfortable cabins, aesthetic treatment rooms, a naturally humid area with hammams and a sauna, two separate areas for footbaths and a dedicated space for aromatherapy – all with wooden floors and coconut fibres, with natural stone enamelling and mediterranean plants. The colours and materials have been chosen to enhance the health and well-being of the clientele. Intense blue lighting at the entrance references the light of the Mediterranean Sea. Waves etched into the wood, evoking the inexorable movement of sand serve as the reception decor, embellished with arrangements of blue grass. Near the entrance, the clientele may browse and purchase the very best of the Acqua di Parma products. AN EXCEPTIONAL SETTING : THE « COSTA SMERALDA »The cristaline sea, the intense light, the breath of the mistral, the long beaches alternating with secret coves, where the sand is fine and smooth as velvet. Situated in the North-East of Sardinia, the Costa Smeralda, encompassing both untamed wilderness and private land, marries perfectly harmony, relaxation, and worldliness. SPA Blu Mediterraneo has chosen a beautiful and unique design for its first incarnation. Porto Cervo, the quintessence of the ultra-refined Italian Mediterranean coast, and its yacht club have been the backdrop to many prestigious regattas and a point of anchorage for the international jet-set for more than 40 years. The vitality and the charm of the landscape is reflected in the interiors of the SPA Blu Mediterraneo, decorated with mosaics which shimmer with the changing hues of the Mediterranean Sea, from blue to green to yellow to white, with a sweet and natural light.The SPA Blu Mediterraneo of Porto Cervo inaugurates an international project, a precursor to other ventures, equally prestigious, all over the world. YACHT CLUB COSTA SMERALDAThe Yacht Club CostaSmeralda was founded in 1967 in Porto Cervo by its current president, His Highness the Aga Khan,and a small group of founder members.Affiliated with the Italian Sailing Federation (Federazione ItalianaVela) and with the Italian Speed Boat Federation (Federazione Italiana Motonautica), the YCSS has always organised and promoted important events, for which it has become famous throughout the yachting world. Among them are the "Settimana delle Bocche", the "Swan Cup", the"Maxi Yacht" championship, the "Sardinia Cup" and the "Veteran Boat Rally". Contemporary andessential, integrating perfectly with the fabulous landscape, the headoffice of the YCSS was designed by the architect Peter Marino. 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