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CHANEL , 18, place VendômeThe architect Jules Hardouin-Mansart originally designed the facades of Place Vendôme, initially known as Place Louis Le Grand, at the beginning of the 18th century. They are still perfectly intact today, whereas the mansions they front have undergone many transformations throughout the years. A certain Guillaume Cressart bought number 18 Place Vendôme in 1723. Almost a century later in 1838, the Baron de Feuchères who was the owner at the time, decided to connect the two properties that backed onto one another: 18 Place Vendôme and 25 Place du Marché Saint-Honoré. Both were originally constructed on the site of an old Jacobean convent. During the Second Empire, the property became a club for the young and fashionable who came to see shows, exhibitions and to practice fencing. These facades were classed as historical monuments in 1930. For CHANEL, its installation at Place Vendôme in 1990 was the final step in what could have be seen as a symbolic journey: one which linked together all the addresses that had left their mark on the life and creativity of Mademoiselle Chanel – Faubourg Saint-Honoré, Rue Cambon and the Ritz Hotel. The creation of the Fine Jewelry boutique also marked the advent of this activity and situated CHANEL among the most exclusive and prestigious names of the Fine Jewelry world. In 1997, CHANEL purchased the building that was, at that time, the Paris headquarters of the National Westminster Bank – yet another coincidence like those that sparkle in the life of Gabrielle Chanel. The building was completely redesigned with the greatest respect for the building codes of Place Vendôme and under the scrupulous supervision of the architects of the Bâtiments de France. Ten years after this initial opening at 18 Place Vendôme, CHANEL once again achieves a further goal by creating an entirely new boutique space completely conceived by the architect Peter Marino. Situated on a 450-square meter floor space and spread over three levels, this new boutique with its 9-metre high ceilings, reflects the position that CHANEL occupies in the world of Fine Jewelry from today onwards. The BoutiqueBehind the 18th century classical facade, the cut and play of volumes in the space produces a pure and rigorous feel of absolute simplicity. Here lies an interior in the Art Deco spirit with just a hint of the 21st century that brings a unique and timeless sense of modernity. This new boutique evokes the feeling of a fastidiously designed private residence, as its design is inspired by all the important addresses from Gabrielle Chanel’s life-time and especially her “Hôtel Particulier” situated at Faubourg Saint-Honoré and her Rue Cambon apartment. All the spaces open on to each other and communicate, as if in reference to the claspless necklace which Mademoiselle Chanel held in such high affection. Here, the eye is completely free to wander over and around the different horizontal and vertical lines and explore the interplay of different perspectives. Modern works of art enhance the personal quality of the boutique and bring a notion of luxury, much in the same manner as Mademoiselle Chanel, who loved to be surrounded by the artists and the artworks of her time. The mirror-lined entry featuring the Coromandel screens from Mademoiselle Chanel’s personal collection, leads to a large open space where the gaze rises upwards to the source of daylight peering in through a third-floor skylight above. A geometric cascade of bronze and rock crystal forms part of a magnificent and spectacular sculpture, specially created for the space by the artist François Pascal, to create a visual link between the different levels. On the ground floor the emblematic pieces of CHANEL Fine Jewelry come alive, almost theatrically, within the sobriety of the pearl-white walls and under the immateriality of the atmospheric lighting. A few steps lead up to more intimate spaces lined in silk, where Coromandel screens alternate with contemporary lacquered-panels produced using traditional techniques. The deep sofas encircling the Louis XIV fireplace made from 19th century marble, suggest an informal meeting place that provides a relaxed view over the Fine Jewelry pieces. The modular lighting enables certain pieces to be highlighted in a sparkling play of gold and precious jewels; reception points for purchasing can be spied discretely positioned in alcoves. The intimate and warm atmosphere is a reminder of the salon in the Rue Cambon apartment, here furnished with portraits of Mademoiselle Chanel, mirrors and a rock-crystal chandelier by Goossens, along with bronze candelabras by Garouste and Bonetti and a sculptured hind by Lalanne. The second level mezzanine has been completely reconfigured and this new space invites the eye to rise up to the gallery above and down to the boutique below. Here two sales areas have been created, both very exclusive and confidential, offering a very privileged view over Place Vendôme. The Fine Jewelry PiecesTo celebrate the opening of the new boutique, CHANEL launches the Fine Jewelry collection “18 Place Vendôme” exclusively featuring diamond pieces as well as a special limited edition of the J12 watch. With this event, CHANEL reaffirms its strong historical links with Place Vendôme and reconfirms its position along side the most exclusive and prestigious Fine Jewelers. PhotosPhotos de la nouvelle boutique
CHANEL Joaillerie, 18 Place Vendôme,
conçue par l’architecte Peter Marino.
Portrait de Mademoiselle Chanel par Kami
imprimé en noir et blanc sur toile de lin,
posé sur une console ancienne Chinoise
(province du Hebei, 1820).
Photos de la nouvelle boutique
CHANEL Joaillerie, 18 Place Vendôme,
conçue par l’architecte Peter Marino.
Détails de l’entrée de la Boutique : cabinet
en métal doré créé par les designers
Garouste et Bonetti sur un mur de paravents
de Coromandel ayant appartenu à
Mademoiselle Chanel.
Lustre en cristal de roche créé par l’orfèvre
Robert Goossens.
Photos de la nouvelle boutique CHANEL Joaillerie,
18 Place Vendôme, conçue par l’architecte
Peter Marino.
Détails d’un Salon au rez-de-chaussée de la
Boutique : une paire de lampes créées par les
designers Garouste et Bonetti, lustre et miroir en
cristal de roche et métal doré créés par l’orfèvre
Robert Goossens. Cheminée en marbre du 19ème
siècle entourée de paravents en laque de
Coromandel, Chine 17ème siècle.
Photos de la nouvelle boutique CHANEL Joaillerie,
18 Place Vendôme, conçue par l’architecte
Peter Marino.
Détails d’un Salon au rez-de-chaussée de la
Boutique : une paire de lampes créées par les
designers Garouste et Bonetti, lustre et miroir en
cristal de roche et métal doré créés par l’orfèvre
Robert Goossens. Détails d’une cheminée du 19ème
siècle en marbre entourée de paravents en laque
de Coromandel, Chine, 17ème siècle.
Photos de la nouvelle boutique CHANEL
Joaillerie, 18 Place Vendôme, conçue par
l’architecte Peter Marino.
Détails du lustre en bronze et cristal de
roche créé en exclusivité pour la Boutique
par l’artiste François Pascal.
Photos de la nouvelle boutique CHANEL
Joaillerie, 18 Place Vendôme, conçue par
l’architecte Peter Marino.
Détails des bureaux de vente du rez-dechaussée
de la Boutique : lampes et miroirs
en cristal de roche et métal doré créés par
l’orfèvre Robert Goossens.
Buste en porcelaine blanche de la
Manufacture Nationale de Sèvres créé en
exclusivité par le sculpteur Johan Cretten
pour CHANEL Joaillerie.
Photos de la nouvelle boutique CHANEL
Joaillerie, 18 Place Vendôme, conçue par
l’architecte Peter Marino.
Détails du Salon dédié à l’Horlogerie et
d’une vitrine extérieure donnant sur
la Place Vendôme.
Photos de la nouvelle boutique CHANEL
Joaillerie, 18 Place Vendôme, conçue par
l’architecte Peter Marino.
Détails du Salon dédié à l’Horlogerie
et d’une vitrine extérieure donnant sur
la Place Vendôme, vue de la Colonne
Vendôme.
Photos de la nouvelle boutique CHANEL
Joaillerie, 18 Place Vendôme, conçue par
l’architecte Peter Marino.
Détails du Salon au premier étage de
la Boutique, décoré de paravents de
Coromandels, Chine, 17ème siècle.
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