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Cosmos & LoungeThe first ever Swarovski CRYSTALLIZED™ Cosmos and Lounge opens in London invitng everyone to step into Swarovski's scintillating universe of crystalFor the first time in its long history, the famous CRYSTALLIZED™ – Swarovski Elements, the highly-valued loose crystal elements, beads, jewellery stones and more, will be made available to style-conscious individuals, wanting to put their own spin on today’s crystal creativity. Celebrated world-wide for its continual drive towards innovation and inspiration, and for its CRYSTALLIZED™ – Swarovski Elements, the famous perfect, brilliant, precision-cut crystals, Swarovski now launches a ground-breakingly new, interactive and creative retail concept, the Swarovski CRYSTALLIZED™ Cosmos and Lounge. Here, in a relaxed and welcoming environment, everyone can discover the endless multi-faceted versatility of CRYSTALLIZED™ – Swarovski Elements, the new product brand for loose crystals. Set to open in London, at 24 Great Marlborough Street London W1, in the heart of the city’s shopping metropolis, in January 2008, the Swarovski CRYSTALLIZED™ Cosmos and Lounge, designed by Virgile & Stone London and constructed by Schloegl & Suess, offers some 300 square meters of artistic space. The Swarovski CRYSTALLIZED™ Cosmos and Lounge brings a new spirit of creativity and self-expression direct to the public, combining a unique retail concept, the CRYSTALLIZED™ Cosmos, with an inspirational, interactive exhibition-space, the CRYSTALLIZED™ Lounge. The Swarovski CRYSTALLIZED™ Cosmos opens up a stimulating crystal playground, inviting visitors to discover the vast variety of CRYSTALLIZED™ – Swarovski Elements, from a delectable array of cuts, colours and sizes, with new seasonal collections introduced twice a year, all offering endless possibilities for crystal in every field of design, in jewellery, fashion, accessories or interiors. The element of choice is vital in today’s quest for individuality. The CRYSTALLIZED™ Cosmos encourages crystal devotees to discover their personal style, to follow their imagination, and express their individuality through crystal. As a starting point, the Cosmos store will offer an exclusive range of carefully-researched and conceived ready-made style kits, each tailored to a different personality or mood, Glamorous, Modern, Romantic, Natural and Classic. Alongside the personal style kits, there will be four ready-made trend collections, and several celebratory, special occasion collections throughout the year. Crystal for every moment in your life. Encouraging experimentation and exploration, the Cosmos in-store Atelier provides essential jewellery-making tools and components like wires, clips and clasps, as well as a selection of creative materials, like wood and metals. Two specially-created software tools tap into today’s cult of customisation: Design Studio helps you identify your own style, and create bespoke designs, or order the exclusive “do it for you” customised CRYSTALLIZED™ jewellery. The pioneering Personal Stylist programme, available on the computers that are at your disposal in the Cosmos, matches shapes, colours and designs to hair and eye colour, skin tone, face shape and features, ensuring that each crystal design is the most flattering expression of individual style. With a subtle change of pace, the CRYSTALLIZED™ Lounge offers a crystal-encrusted space in which to sit and relax, take your time, enjoying a selection of drinks and snacks served at the bar. Drawing on the company’s dedication to innovation, and its renowned expertise in forecasting and setting new trends, the Swarovski CRYSTALLIZED™ Lounge will present the latest global news and happenings, events, catwalk shows and design exhibitions, opening up the inner sanctum of a world of style previously only accessible to designers, artisans, and industry insiders. Meanwhile, the CRYSTALLIZED™ Lounge, with its comfortable and welcoming atmosphere, its lounging area, bar and exhibition space, embodies the CRYSTALLIZED™ – Swarovski Elements brand, sharing the endless possibilities of the loose crystal elements that are Swarovski’s core product, the origin and heart of the company. The CRYSTALLIZED™ Lounge will exhibit various design initiatives and projects, pioneered by Swarovski around the world, in different fields of design, many conceived by leading international designers showing how CRYSTALLIZED™ – Swarovski Elements bring its light and luxury, for example, to leather, bridal wear or electronics. Alongside a permanent display of contemporary chandeliers from Swarovski’s acclaimed Crystal Palace project, the Lounge will showcase a changing menu of workshops, special events, trend presentations and design-driven exhibitions. Together, the Swarovski CRYSTALLIZED™ Cosmos and Lounge concept, planned to expand in 2008 to New York, Paris and Shanghai, will entertain and illuminate, introducing crystal-lovers to the exciting, unexplored world of CRYSTALLIZED™ – Swarovski Elements. www.swarovski.com  Christofle… A modern spiritChristofle continues its successful venture into the world of jewelry with four new silver collections for the Fall-Winter season.  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