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Exclusive interview ACQUA DI PARMAfor PARIS PLANETFASHION1.From A to Z, how does one create perfume at ACQUA DI PARMA, that is to say, creating the juice, the bottle, packaging and communication? The creation of juice is entrusted to great perfumers and the perfumes are always constituted from noble and very high quality essences; the inspiration always comes from Italy, (citrus fruit from Sicily, bergamot, Iris from Florence...) ADP is a traditional Italian brand of Italian know-how. The bottles are hand-made (see the press kit hand made). The boxes are always yellow for the perfumes, because yellow is the colour of Parma. The communication’s aim is always very refined and prestigious. It is a qualitative brand. 2. Why this obsession with stylishness in pure and elegant discretion, always with these visible codes, as with the colour yellow? Style is the brand’s DNA. 3. Do you benefit from LVMH’s infrastructure? and in what way? Sometimes, in some countries, the distribution is done through the subsidiaries. 4. In ACQUA DI PARMA’s international communication, why isn’t there ever a face representing one of your key products? It is always the product that is at the centre of communication; Acqua di Parma wants to be different from the other brands. The product is king! 5. Are there any collaboration or co branding projects with a big name in fashion for example? No 6 Do you have any best-sellers in Italy? France? and the USA? Is it above all Colonia 7. The AQUA DI PARMA boutique in Milan is famous, what is the boutique’s concept? And coming back to beauty, how do you do it: not following trends and still being “IN”?. The boutique is an Italian life style boutique. Nothing is ever ostentatious, the colours are not loud; Parma yellow is represented everywhere, with wengue, noble wood and design. The brand doesn’t try to be fashionable while being timeless. Fashion becomes outdated, not style! Interview By Farouk CHEKOUFI  Jules Pansu: one goes beautifully composed with PICASSO collection.Since 1878, the house Jules Pansu combines exceptional expertise,  Espace Vendôme hosted the fifth anniversary of Christmas Trees CreatorsThe evening of 15 anniversary of Christmas Trees Creators met with great success, the result of the sale confirms its support to the Foundation Carla Bruni-Sarkozy  Christofle… A modern spiritChristofle continues its successful venture into the world of jewelry with four new silver collections for the Fall-Winter season.  Karl Lagerfeld Mini story "Karl's Journey" in Humor ChicHumor Chic was created because aleXsandro Palombo wanted a world that would always welcome his chaotic imaginary world,  Jehee Sheen, 2010 Spring Summer collectionFrom everywhere, The Fragrance of Flowers is blown to the ruins. Where people struggle, and where is anguish amidst confusion and disturbance.  2009/10 trends ZOOM.ES NOUVELLES TENDANCES CRYSTALLIZEDTM Swarovski Elements ANNONCENT UN RETOUR AU SOURCES, Par Farouk CHEKOUFI  Cire Trudon (Trudon Wax) & the very haute couture candle ...Since 1643; Old royal manufacture of traditional wax vegetable candles...  DANIEL SWAROVSKI, « PAGOLA » HOME ACCESSORIESThe identity of the DANIEL SWAROVSKI Home Accessories range...  Scented candles "stars of the 2008" best summer of the tendency 2008.Candles scented pink and with the white tea in drinking glassholder  VERY HAUTE COUTURE: GIVENCHY SPA, IN THE LAND OF THE STARSTHE HOTEL MARTINEZ IN CANNES
 Joaill’IRIS, the stellar reflection for a collector make up, Fall Winter 2009.The beauty editorial staff of PARIS PLANET FASHION in collaboration with TAKUYA for MENARD  CHANEL , 18, place VendômeThe architect Jules Hardouin-Mansart originally designed the facades of Place Vendôme  ELIE SAAB, Parisian at HeartAt the corner of the 1, Rond Point des Champs-Elysées, ELIE SAAB unveils his Couture home.  LABULLEKENZO: A SENSATIONAL SPACEIn the heart of Paris, not far from Place des Victoires, a new building in front of Pont Neuf advances toward the Seine.  Cosmos & LoungeThe first ever Swarovski CRYSTALLIZED™ Cosmos and Lounge opens in London invitng everyone to step into Swarovski's scintillating universe of crystal |
